Responsibilities

• Plan, launch, and manage paid advertising campaigns
• Create and optimize campaigns across Google Ads, Meta Ads, and other platforms
• Conduct keyword, audience, and competitor research
• Develop campaign structures based on business objectives
• Monitor CPC, CTR, CPL, CPA, ROAS, and conversion rates
• Create and test different ad copies, creatives, audiences, and landing pages
• Set up conversion tracking and campaign analytics
• Identify underperforming campaigns and implement optimization strategies
• Prepare performance reports and communicate campaign insights
• Work with content and design teams to improve advertising creatives

Requirements

• Basic understanding of performance marketing
• Familiarity with Google Ads and/or Meta Ads
• Understanding of campaign objectives, targeting, bidding, and budgets
• Ability to analyze advertising metrics
• Basic knowledge of Google Analytics and conversion tracking
• Strong analytical and problem-solving skills
• Ability to experiment, test, and optimize campaigns
• Good communication and reporting skills

Good to Have (Not Mandatory)

• Google Ads certification
• Meta Blueprint certification
• Experience with Google Tag Manager
• Knowledge of GA4
• Experience with remarketing and retargeting
• Understanding of landing-page CRO
• Experience managing international campaigns