Responsibilities

• Design and optimize lead-generation funnels for B2B and B2C campaigns
• Research target audiences, industries, and customer segments
• Create landing pages, lead magnets, forms, and conversion-focused campaigns
• Develop automated workflows for lead capture, qualification, and follow-up
• Connect lead-generation campaigns with CRM systems
• Track leads from acquisition to conversion across the funnel
• Identify conversion drop-offs and recommend improvements
• Collaborate with sales and marketing teams to improve lead quality
• Monitor campaign performance and prepare regular reports

Requirements

• Understanding of lead-generation and conversion funnels
• Basic knowledge of landing pages, forms, CTAs, and conversion optimization
• Understanding of CRM and marketing automation concepts
• Strong research and analytical skills
• Ability to understand customer journeys and buying behavior
• Good communication and problem-solving skills
• Ability to manage tasks independently in a remote environment

Good to Have (Not Mandatory)

• Experience with HubSpot, Zoho, Salesforce, or similar CRM platforms
• Knowledge of Google Analytics and conversion tracking
• Experience with Zapier, Make, or webhook-based automation
• Basic understanding of paid advertising
• Experience creating lead magnets or sales funnels