Responsibilities

• Plan and execute email marketing campaigns and newsletters
• Create engaging email content, subject lines, and campaign sequences
• Build and manage automated email workflows for lead nurturing and retention
• Segment audiences based on interests, behavior, and customer journey
• Set up lead capture, follow-up, onboarding, and re-engagement campaigns
• Monitor open rates, click-through rates, conversions, and campaign performance
• Conduct A/B testing to improve email engagement and conversions
• Maintain email lists and follow basic email marketing compliance practices
• Collaborate with content, sales, and marketing teams to improve campaign performance

Requirements

• Basic understanding of email marketing and newsletter campaigns
• Familiarity with email automation and customer journeys
• Good writing and communication skills
• Understanding of marketing funnels and lead nurturing
• Ability to analyze basic campaign metrics
• Familiarity with platforms such as Mailchimp, Brevo, HubSpot, Klaviyo, or similar tools
• Ability to work independently in a remote environment
• Eagerness to learn and experiment with new marketing strategies

Good to Have (Not Mandatory)

• Experience with CRM and marketing automation platforms
• Knowledge of HTML email templates
• Understanding of lead scoring and segmentation
• Basic knowledge of A/B testing and conversion optimization
• Experience with Zapier, Make, or similar automation tools