First let’s get the basics right.
step to creating a content strategy should be like this :
- Defining the goals and objectives of the content
- Identifying the target audience
- Researching and analysing the audience’s needs, wants, and pain points
- Determining the types of content that will be most effective in reaching and engaging the target audience
- Creating a content calendar or editorial schedule
- Establishing guidelines for tone, style, and formatting of the content
- Establishing metrics for measuring the success of the content
- Developing a plan for promoting and distributing the content
- Continuously monitoring and adjusting the content strategy based on data and performance
What is a content strategy and why do you need an effective content strategy?
A content strategy is a strategy for creating, publishing, and managing content to achieve specific business objectives. Identifying the target audience, determining the type of content that will be most effective in reaching and engaging that audience, and developing a plan for creating, publishing, and promoting that content are all part of the process.
why do you need an effective content strategy:
1.Content Strategy Helps You Set And Reach Goals
Ideally, every marketing effort should bring you closer to your objective. However, erroneous efforts only result in time, money, and effort wastage. For instance, you might be creating content for people who are not your target audience. Alternatively, you might be attempting to write content for keywords that are extremely competitive while ignoring the low-hanging fruits, which have a better chance of getting results. A content strategy helps you prioritise and define your marketing objectives. It lets you plan your work and make sure that all of your marketing efforts are driven by a goal. You can guarantee that your team’s efforts will result in measurable outcomes with a documented content strategy.
2.A Content Strategy Helps You Track Progress
“There is no content strategy without measurement strategy,” says Rebecca Lieb, a content strategy consultant and keynote speaker. It’s critical to know what you want to achieve before embarking on a content initiative, regardless of medium or platform.” In other words, your short-term and long-term objectives serve as a yardstick for measuring the success of your content marketing initiative. A solid content strategy should outline the metrics you should track and analyse on a regular basis to determine whether your content marketing efforts are producing results.
3.A Content Strategy Cuts Costs
Content creation and distribution can be expensive. When marketers work without a content strategy, they can easily lose sight of the big picture and spend far too much money on projects, leaving only a small amount of money for later in the fiscal year. Content strategies help define how much money should be spent on each project, how that money should be spent, and how marketers can cut costs if necessary. If your content strategy includes those guidelines (and it should, and then some! ), your marketing team will have the foundations they need to approach a new project with confidence. They only need to build on the foundations established by the content strategy.
Here is what to consider to create an uber cool content strategy
The Uber model is one of the most successful business models currently in use around the world. Because of this, Uber’s revenue model has evolved into a multi-stream entity with annual earnings in the double digit billions of dollars.
The four pillars of Uber’s business strategy are as follows:
expanded service offerings in order to meet the needs of a large number of customers: Uber’s competitive advantage is rightfully considered to be its extensive offering. Depending on their budget, the occasion, and the purpose of the ride, customers can choose Uber X, Uber XI, Uber Pool, UberGO, Uber AUTO, Uber Access, Uber MOTO, Uber Premium, or Uber Rush. an excellent level of usability:
Uber offers users unprecedented levels of convenience. There’s no need to dial 911, wait in line, or wave from the sidewalk. Customers can tap “Request” on their phone from inside and wait for a notification that their driver is “arriving now.” Even in congested urban areas, Uber drivers typically arrive within one to two minutes.
Cost-cutting innovations: The innovative features and capabilities of the app enable the extensive user conveniences described above at a low cost to the business. As a result, one could argue that Uber’s business strategy revolves around operating at low costs through innovation. Acquisition-led expansion:
A key component of Uber’s business strategy is to achieve high growth rates by connecting with related and adjacent businesses.
Uber recently launched Uber for x in order to meet the market’s demand for on-demand apps. Uber for X is best described as a platform that seeks to deliver a product or provide a service on demand, with demand aggregated online and serviced offline. On-demand app development has reached new heights as a result of this. You can also take advantage of this opportunity by developing an app for your business based on the uber for x model.
Know who will read your content?
Who is your content’s intended audience? How many different audiences are you producing content for? Your content strategy can be tailored to different user types, just as your company may have different types of customers.
You can deliver content that is customised for each persona by utilising a range of content types and distribution channels.
What are the problems you are solving?
The ideal solution for your audience’s problem is one that your product or service addresses. In a similar vein, your content guides and instructs your audience as they start to recognise and solve this issue. People who are still identifying their main challenges as well as those who are already using your product to overcome these challenges can both benefit from a sound content strategy. Your content helps you establish credibility with your target audience and supports the solution(s) you’re offering.
Is your offering unique?
Your potential customers need to understand how your product differs from that of your competitors, who most likely offer products that are similar to your own. Maybe the fact that your business has been around for a while is your greatest asset. Or maybe you have a distinctive brand voice that sets you apart from your rivals. You must establish your value as a source of goods and services by demonstrating your merit as a voice. When you do, incorporate that message throughout all of your content.
What platforms/channels will you use?
You will have many channels to publish to, ranging from your website to social media, just as you can create content in different formats.Once more, this will show the geographic location of your audience. You might decide to choose YouTube as your platform for publishing your content if your target audience prefers long-form video. TikTok and Instagram are options if you want to reach a younger audience who prefers short, snappy content. In the step-by-step guide that follows this article, we’ll go into greater detail about social media content strategy.
What are your formats?
There are numerous content writing formats available depending on how you write content. Some examples of content you might see include: Point-Illustration-Explanation – In this section, you will make a point, illustrate it with examples, explain the point, and conclude with a call to action. Interview – You’re probably familiar with this format because it’s so common. Choose an expert, a customer, or even an employee for your interview, and format it as a question and answer session. This is an excellent way to share your knowledge with your customers. List – There’s a reason “listicles” have become so popular! Lists are a popular and effective content writing format.Link Post – Similar to a list, collecting links to other blogs, websites, or products differs in that you are routing traffic to other locations on the internet. Contrary to popular belief, this can actually increase traffic to your website!
Planning, creating and managing the content.
A content plan identifies the types of content you want to create for your company and establishes production criteria. Your plan will outline your responsibilities and objectives in relation to your marketing efforts and goals. Effective content planning is not only an important part of your marketing efforts, but it also serves as the foundation of your brand awareness. In a nutshell, “content planning is a layout of what type of content needs to be produced, how it will be produced, where it will be published, and when the plan should be executed.” However, because you are dealing with multiple things at once, the challenges can be difficult to deal with. There are numerous roadblocks in the way of digital content planning. Each one must be overcome can be a demanding process.
Now the steps to create your awesome content strategy
Define your goal.
When creating a content strategy, your ability to see clearly is critical to meeting your objectives. A specific vision gives you a standard against which you can judge your concepts and determine whether or not they are effective. Your objectives may evolve and change over time, but beginning with a definite and precise objective can help you define what you need to work on and how quickly you can achieve what you desire. When establishing your objectives, it is best to think big and broad. A great place to start is with your company’s mission statement or brand key.
Conduct persona research.
Your content strategy needs a check and balance system. An audit of the company’s use of content on websites and social media is part of the content plan. You can easily overcome weaknesses and accomplish your business goals with the aid of an audit.
If the target audience is not determined, content planning can fail. It’s pointless to spend time and money planning everything only to discover that the people you’re trying to reach aren’t even interested. It is best to identify the target audience and base the content on their likes, dislikes, needs, and requirements before moving on to the creation phase.
Run a content audit.
Include a section in your content plan that summarises the findings from your analysis of the competition. You can find ways to set your business apart from the competition and address any inconsistencies in your service or product offerings by researching your rivals. It is not necessary to copy what your competitors are doing in order to research and analyse their content strategy. Keep in mind that your business has a unique brand narrative and relationship with your ideal target consumer. Accept your individuality and make the most of it. Set yourself apart from your competitors.
Choose a content management system.
Determine which type of content you want to create.
To produce content frequently, you must decide which platforms are best for you. Among the popular choices are social media posts, video content, blogs, newsletters, infographics, podcasts, etc. The key is to choose the medium that will serve as your starting point or primary source of content. That can eventually be distributed and used in different ways.
Brainstorm content ideas.
Since it can be difficult for one person to do it alone, content planning is typically a team effort. This means that defining content objectives and fostering creativity both require brainstorming. Good things happen when people gather and discuss ideas. The teams can share ideas with one another by utilising collaboration and communication tools.
Publish and manage your content.
Once you’ve chosen a content strategy, you must ensure that the creation, review, and publishing processes are streamlined by creating a simple process and managing it with the right software tools. You will be able to maximise output while minimising cost and time as a result. Workflows for creating content typically involve steps like creating an initial outline, writing, reading, editing, giving your final approval, and publishing. Automation and collaboration tools are crucial because it’s likely that these tasks will be distributed among various team members or even subgroups. Finding tools that can deliver appropriate content for the growing number of digital devices without the need for excessive (and ongoing) human input is crucial for the final outputs, especially when working with rich media (such as images and video).